Top Trending TikTok Topics You Shouldn't Miss in 2024
1. Behind-the-Scenes Content
Behind-the-scenes (BTS) content has exploded in popularity on TikTok. Users crave authenticity, and there’s nothing more authentic than showing what goes on behind closed doors. Whether it’s the making of a viral video, the daily operations of a small business, or the creative process of an artist, behind-the-scenes content helps users connect with the creators on a personal level. Why does it work so well? It creates a sense of exclusivity and allows followers to feel like they’re part of an inner circle. More importantly, it humanizes brands and creators by peeling back the layers of perfection often seen on social media.
Key Strategies:
- Share day-in-the-life videos, documenting the raw, unfiltered aspects of daily routines.
- Post bloopers, outtakes, or moments that didn’t make the final cut.
- Collaborate with team members or friends to show a diverse perspective behind the scenes.
2. Micro-Vlogging
Forget about the heavily produced vlogs of YouTube; TikTok is all about micro-vlogs—short, engaging snippets of daily life that provide insight, inspiration, or just pure entertainment. These quick, 15-60 second vlogs capture real moments, thoughts, and feelings in an authentic way. Unlike traditional vlogs, micro-vlogs don’t require extensive editing or elaborate storytelling. They’re relatable, digestible, and highly shareable.
Popular Themes:
- "A Day in My Life" showcasing relatable daily routines with a unique twist.
- Sharing personal growth journeys, such as fitness, learning a new skill, or mental health improvements.
- Storytimes that captivate viewers with suspense or humor in a short amount of time.
3. AI and Tech Explainers
AI and technology are at the forefront of everyone's mind in 2024. With the rapid advancements in artificial intelligence, machine learning, and robotics, people are eager to understand how these technologies affect their lives. TikTok has become a prime platform for bite-sized, engaging tech explainers that break down complex topics into easily understandable chunks. These videos often feature quick animations, simple language, and practical examples.
Content Ideas:
- Breaking down trending AI topics like ChatGPT, Midjourney, or AI-driven personalization in daily life.
- Explaining the ethical implications of AI and how it affects job markets.
- Quick tutorials on how to use new technology, like wearable devices or smart home gadgets.
4. Mental Health Awareness and Self-Care
Mental health is no longer a taboo topic, and TikTok is playing a significant role in its destigmatization. Creators are sharing personal stories, advice, and professional insights about mental health and self-care. From breathing exercises and mindfulness tips to managing anxiety and depression, these videos resonate deeply with viewers. Why are they so effective? Because they offer comfort, community, and practical help—all wrapped up in a format that's easy to digest.
Effective Formats:
- Personal anecdotes and experiences that provide authenticity and relatability.
- Tips and tricks from mental health professionals and therapists.
- "POV" videos that show scenarios many people can relate to, helping them feel seen and understood.
5. Finance and Investment Tips
Financial literacy is no longer confined to books or lengthy blog posts. On TikTok, creators are breaking down complex financial concepts into digestible, actionable tips. Topics range from saving and budgeting tips to investing in stocks, cryptocurrencies, and real estate. What makes these videos so popular is their accessibility—using everyday language and engaging visuals to explain the often confusing world of finance.
Trending Topics:
- “How to Save $10,000 in a Year” challenges and budget hacks.
- Introduction to crypto trading and understanding the risks involved.
- The basics of credit scores, loans, and how to avoid debt traps.
6. Fitness Challenges and Dance Routines
TikTok wouldn't be TikTok without its viral fitness challenges and dance routines. These trends continue to captivate audiences because they encourage participation and are highly shareable. New dance challenges pop up every week, often sparked by popular songs or remixes. Meanwhile, fitness influencers are using TikTok to promote everything from intense HIIT routines to yoga flows and even dance-based cardio workouts.
Tips for Going Viral:
- Create a simple yet catchy dance routine that can be easily replicated.
- Start or participate in fitness challenges that encourage consistency, like “30 days of planks” or “10,000 steps a day.”
- Use popular or trending music to maximize the chance of appearing in more feeds.
7. Educational Content and Life Hacks
TikTok is not just about entertainment; it’s also a powerful platform for learning. Creators who focus on educational content—ranging from quick language lessons to DIY home projects—are finding great success. Life hacks, in particular, have become a category of their own, offering viewers unique solutions to everyday problems.
Popular Types of Educational Content:
- Quick “Did you know?” videos that share intriguing facts or historical anecdotes.
- “How to” guides on a wide array of topics—cooking, gardening, personal finance, and more.
- "BookTok" recommendations that spark discussions about various genres, especially around productivity, self-help, and fiction.
8. Sustainable Living and Eco-Friendly Tips
The environment and sustainability are hot topics, and TikTok is no exception. Videos that promote sustainable living practices, zero-waste challenges, or eco-friendly DIYs are increasingly popular among the younger generation, who are more environmentally conscious. These videos often include a strong call to action, encouraging viewers to make small changes that collectively lead to significant impacts.
Content Ideas:
- How to start a zero-waste lifestyle, including product swaps and recycling tips.
- DIY eco-friendly home products, like cleaners or reusable bags.
- Debunking myths around “greenwashing” and highlighting genuinely sustainable brands.
9. Pet Content: Beyond Cute Videos
Pet content is a perennial favorite on TikTok, but the trend has evolved beyond cute animal videos. Now, pet owners are sharing training tips, pet care advice, and even pet fashion hauls. These videos often feature creative storytelling, where pets “talk” or express themselves in funny or adorable ways.
Engaging Content Formats:
- Tutorials on pet training, grooming, or DIY pet toys.
- “A day in the life” videos from a pet's perspective.
- Collaborative videos with other pet influencers, combining different types of pets for added variety.
10. Astrology and Spiritual Guidance
Astrology, tarot readings, and other spiritual content are thriving on TikTok. Many users are turning to these videos for daily horoscopes, manifestation techniques, or spiritual advice. The visual nature of TikTok makes it an ideal platform for these types of content, combining voiceovers with captivating visuals like crystals, tarot cards, or celestial imagery.
Effective Content Types:
- Monthly or weekly horoscopes with visually appealing zodiac graphics.
- Beginner guides to crystals, tarot, and other spiritual tools.
- Positive affirmations or “manifestation” practices that viewers can follow along with.
Conclusion
TikTok’s dynamic and ever-evolving platform provides endless opportunities for creativity and engagement. From micro-vlogs to AI explainers, each trend has its unique appeal that caters to different audience segments. The key to success on TikTok is not just about jumping on the latest trend but about adding your own unique twist and staying authentic. This year is set to be another exciting one for TikTok, with new trends constantly emerging and creators finding innovative ways to captivate their audience.
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